Wednesday, November 27, 2019

Anna Karenina Part 2 Ch. 3 Essays - English-language Films

Anna Karenina Part 2 Ch. 3 Anna Karenina Part 2 Ch. 3 In part two chapter three, Kitty's broken heart causes her health to decline. There is a moment in this part of the story that Tolstoy adds to show that money and social status should not be the reasons for marriage. Kitty realizes this when she finds out about Anna and Vronsky. Kitty has something that sets her apart from the other women in her family, pride. Her pride makes her different from her sisters and her mother in that she does not want to marry someone that she does not love and vice versa. What she says tells the reader that she will not put up with adultery. This particular moment occurs between Kitty and her sister Dolly while they are having a conversation about what is making her ill and how she should be cured. The moment begins when Darya Alexandrovna brings up Levin's name, ?The mention of Levin's name seemed to deprive Kitty of the last vestige of self-control. She leaped up from her chair, and flinging her clasp on the ground, she gesticulated rapidly with her hands and said: ?why bring Levin in too? I can't understand what you want to torment me for. I've told you, and I say it again, that I have some pride, and never, NEVER would I do as you're doing - go back to a man who's deceived you, who has cared for another woman. I can't understand it! You may, but I can't!? When Kitty says this she hurts her sister, but Dolly probably understands and agrees with what her sister is saying. In this scene she speaks of having pride and says that she could never go back to someone who has betrayed her. This shows that she is destined to be different than the rest of the women in her family and society also. She sees what her sister is going through with her cheating husband and the humiliation that she must suffer because of him. When she says ?I have some pride,? she is telling her sister that she will not put herself in the position to have to endure the humiliation that she has. This makes Kitty a stronger person than most characters in the book. She knows whom she should marry according to society and her mother, but she will not go through with it if it means living like Dolly. This is also the moment at which she realizes that she has made a colossal mistake in turning down Levin's marriage proposal. The last thing she needed to be reminded of in this instant was that she has turned away from someone who loves her beyond words and who is also someone that she cared deeply about. We know she cannot bear the thought of this when Tolstoy says, ?The mention of Levin's name seemed to deprive Kitty of the last vestige of self-control.? She probably feels that Levin may not want her anymore and that her chance of happiness has been lost because of her misjudgment of Vronsky's character. Little does she know that because of her pride she will have a happy, adultery-free marriage in the end. One may see this minor moment as merely a poor young girl trying to overcome a broken heart, but it has much more meaning than that. This is a moment in which the youngest of three sisters refuses to lead her life as the women of her family in the past have. Their way of life is to marry whomever your parents and society sees fit, regardless of the absence of love. Kitty has feelings for both Vronsky and Levin and at first chooses Vronsky because of reasons that were instilled in her by the women in her society. She knows that Levin genuinely loves her and it breaks her heart to break his heart but she feels it is her ?duty? to marry someone like Vronsky. In Part one chapter 15, after she has refused Levin's proposal, she contents herself only by thinking of Vronsky, ?She vividly pictured to herself that strong manly face, that well-bred calm and the kindness toward everybody he always showed.? Kitty doesn't realize at this

Sunday, November 24, 2019

Free Essays on Yoga

1.) The first of the eight limbs of yoga is Yama (restraints), Ahisma: nonviolence, Satya: commitment to truth , Asteya: non-stealing, and Bramacharya: redirecting sexual energy. The second part of the limbs is Niyama (observances), Shauca: purity, Santosha: contentment, Tapas: discipline, enthusiasm, Svadhaya: scriptural/literal study, and Ishvarapranidhanad: surrender. The third limb is Asana, which are the postures. Fourth is Pranayama, which is breath control or control of life force. Fifth is Pratyahara, the withdrawing from the mind from sense of perception. Sixth is Dharana (concentration). Seventh is Dhyana, which is meditation. The eighth and final one is Samadhi, the superconsciousness. For the time being, I intend to practice asana because I find it easier to focus on the physical benefits that the asanas provide. If I said that I practice yoga rather than asana I would be wrong because to practice yoga fully, I feel that I would have to have a better understanding of yoga philosophy and breathing techniques. When I am in my postures, I still find it hard to breath in a slow controlled way; especially when I’m in a challenging pose. 2.) The Yamas are Ahisma, Satya, Asteya, and Bramacharya. Ahisma is non-violence, kindness and no harm in your action. There should be awareness or gentleness in our actions, thought and speech. Satya is the commitment to truth in our speech, thoughts and deeds. Asteya is non-stealing, not coveting, not being jealous. Bramacharya is moderation in all things, channeling emotions, self-containment and control of sensual feelings. The Niyamas are Shaucha, Santosha, Tapas, Svadhaya and Ishvarapranidhanad. Shaucha is purity of body, cleanliness, good health habits and an orderly environment. Santosha is contentment, accepting what is and making the best out of everything. Tapas is the willingness to do what is necessary to reach a goal with discipline. Svadhaya is self-education, studying, refle... Free Essays on Yoga Free Essays on Yoga 1.) The first of the eight limbs of yoga is Yama (restraints), Ahisma: nonviolence, Satya: commitment to truth , Asteya: non-stealing, and Bramacharya: redirecting sexual energy. The second part of the limbs is Niyama (observances), Shauca: purity, Santosha: contentment, Tapas: discipline, enthusiasm, Svadhaya: scriptural/literal study, and Ishvarapranidhanad: surrender. The third limb is Asana, which are the postures. Fourth is Pranayama, which is breath control or control of life force. Fifth is Pratyahara, the withdrawing from the mind from sense of perception. Sixth is Dharana (concentration). Seventh is Dhyana, which is meditation. The eighth and final one is Samadhi, the superconsciousness. For the time being, I intend to practice asana because I find it easier to focus on the physical benefits that the asanas provide. If I said that I practice yoga rather than asana I would be wrong because to practice yoga fully, I feel that I would have to have a better understanding of yoga philosophy and breathing techniques. When I am in my postures, I still find it hard to breath in a slow controlled way; especially when I’m in a challenging pose. 2.) The Yamas are Ahisma, Satya, Asteya, and Bramacharya. Ahisma is non-violence, kindness and no harm in your action. There should be awareness or gentleness in our actions, thought and speech. Satya is the commitment to truth in our speech, thoughts and deeds. Asteya is non-stealing, not coveting, not being jealous. Bramacharya is moderation in all things, channeling emotions, self-containment and control of sensual feelings. The Niyamas are Shaucha, Santosha, Tapas, Svadhaya and Ishvarapranidhanad. Shaucha is purity of body, cleanliness, good health habits and an orderly environment. Santosha is contentment, accepting what is and making the best out of everything. Tapas is the willingness to do what is necessary to reach a goal with discipline. Svadhaya is self-education, studying, refle...

Thursday, November 21, 2019

The Royal Prerogative is a feature of the UK Constitution in need of Essay

The Royal Prerogative is a feature of the UK Constitution in need of radical reform - Essay Example Analysis The exercise of the royal prerogative powers has been curtailed. These days, there has been clear demarcation of powers that has been have been delegated to both the prime minister and the crown, though much of these powers are exercisable by the prime minster. However, leaving bit of these powers in the hands of the crown has little or no effect, to such an extent that it does not make sense having these powers vested in the crown1. It is important for the people of the United Kingdom to realize that times have changed, and circumstances are different. The needs that led to bestowing such powers to the crown have now become non-existent. This leaves the royalty as a toothless bulldog that can no longer bite. In order for the United Kingdom to fully deliberate itself from the shackles of history, the royalty’s expansive powers should be fully relegated to parliament and only act as a ceremonial organ2. The monarch’s constitutional presence should no longer be a reason for debate among the intellectuals. The independence of the judiciary is achieved by ensuring that the judiciary does not act as a mouth piece of the executive. In the past, the exercise of such powers has failed to reflect the wishes of the larger interest of the people of United Kingdom, rather has been used as a tool for the monarchy to meet its personal ends3. The judiciary, on the other hand was ripped off its independences it could not question the exercise of such powers of the royalty. These tainted and undermined the performance of the judiciary. Thus, the judiciary should be guaranteed protection from the crown in order to be act without fear or favour4. The power to deal in matters of foreign affairs should be retrieved from the hands of the crown and be left with the legislature , who are in a better position to enact laws that protects the sovereignty of the united kingdom and its people and to also promote the good neighbourliness with other countries. It also advocates for better and efficient interdependence, in cases where the countries involved come in to form a major economic block5. Historically, the legislature was also at the hands of the crown and has not fully barred the monarch from exercising these powers as she still has the sole mandate to appoint the prime minster6. This greatly affects the powers and functions of the prime minster, as he or she has to act in bias, of the crown who appointed him. The prime minister then becomes a puppet for the monarch to act according to the whims of the monarch. The result is that the entire legislature is tailored to meet the desires of the crown at the expense of the interest of the citizens of the United Kingdom7. The legislature should therefore be freed from the chains of the crown, and equipping it through laws, to be able to run its affairs and make its appointment without any interference from the monarch. The bills that also come before parliament will be focusing on the larger i nterest of the people of the United Kingdom rather than a smaller minority which is the crown8. The ancient practice invoking the United Kingdom to be ruled according to divine rights of kings has caused the United Kingdom to lag behind from attaining democracy for its people. The prerogative power of the monarch has often been

Wednesday, November 20, 2019

Modern business environment Essay Example | Topics and Well Written Essays - 2500 words

Modern business environment - Essay Example Diversity has thus to be absorbed within the areas of recruitment , legislation and brand equity. Many academics and business professionals have insisted that many that many organizations fail to perceive the relationship between diversity and performance and diversity issues should now be incorporated into the employee training routine. The advantages of diversity cannot be emphasised upon enough because a well planned diversity initiative can bring many positive results to an organization like improved recruiting and retention. A well planned diversity initiative will focus on the core competencies which should underline the diversity initiative. Diversity management thus has to focus upon gaining the knowledge and abilities through its labour force to enable the organization to meet its long time objectives. Diversity would thus also ensure that instead of a bored "affirmative action" plan there is an emphasis on recruitment of the most qualified people, and continuing professional development of the current employees. 2-The text talks about how the Internet has "revolutionized recruitment practice" (Cascio, 2006). Discuss some of the advantages the Internet has provided regarding recruiting. Next, turn to the darker side of the Internet's impact on recruiting and discuss some of the disadvantages/problems with using the Internet as a primary tool in recruiting (20 pts). Internet is famously known as "the network of networks" and has enormously impacted every facet of the society particularly the perception of job applications and work performance. The modern employee is no longer bound to apply through newspaper Advertisements and Xerox a bundle of documents for each application. The modern recruiter has his cell phone, lap top, palm pilot, and of course the Internet and email at his disposal to look for the best. Recruitment Services use on-line screening, and web-based hiring initiatives like the popular Monster Job search and Bright Spyre.This has led to a heavy reliance on online recruitment and manual systems are already out of the way as Recruiters are able to post job openings and job seekers can apply with electronic copies of their resumes. This is very advantageous because Applicants can be screened quickly and efficiently for their skills, abilities and work history Internet will allow the recruiter to conduct key-word searches and quickly cross reference resume information with their specific requirements. The modern candidate is able to apply from the comfort of his own house and find out about his chances of employment in good time. Online recruiting has its cost effectiveness as it cuts down postage fees for the applicant as well as the costs of the recruiter. Newspaper based advertisements can be very expensive and can not be available for more than a few days. The internet gives a chance for global/universal access to people from all walks of life and diverse and a chance to access jobs and resources beyond geographical boundaries with electronic applications. Online recruiting

Sunday, November 17, 2019

Study case (Information Resources Management) Essay - 5

Study case (Information Resources Management) - Essay Example The two should start with a baseline understanding of all the items of IT that the company spends its money. After identification, they should focus on helping the company develop strategies that will help focus on the highest value spending from the standpoint of supporting the business units (Rabin 202). The process will involve an understanding of the IT’s contribution to the business units that posed as intermittent and contentious in the past. They should aim at creating a process to start a dialogue between IT and the business units. The CIO should ask the consultant to help him in analysis of the portfolio and budgeting, provision of discipline and structure that enables him to sort through and get to the business cases for IT spending (Law 307). The CIO should develop insights that will enable the business leaders and the IT management to put up processes that will lead to IT priority agreements. It will also enable the process of creation of a detailed, pragmatic and dynamic view of key IT initiatives and objectives (Rabin 203). The CIO should initiate strategies that will lead to development of clear, business-focused, and flexible action plans. The CIO and the IT experts should device ways that will educate the business-unit leaders as to how IT could be directly integrated into their business plans and become a key enabler to achieve results. Apart from reviewing the effectiveness of the company’s global IT budget, the CIO should also consider the elements of the strategic plan and device ways to ef fectively implement the resolutions (Rabin 204). One of the executive level decisions that can be made in order to influence the directions of the company is developing a CIO authority and pulling the CEO to support the authority based on consultant documentation (Law 309). Decision-making is the core of all business activities. The executives should set strategies and weigh a variety of factors to arrive at the desired balance of risk

Friday, November 15, 2019

Comparison of Chinese and Western Advertising

Comparison of Chinese and Western Advertising Advertising is not only an economic phenomenon, but also a cultural phenomenon, which is a kaleidoscope, the reflection of social culture. Linguists Wallace called the ads as the most culturally characterized social language among all the discourses. Culture is a compound entirety, and every community has its own unique culture. And language is an important part of culture, which mirrors the history and cultural background of a country, as well as contains the nations life style and thinking style. That is to say, the development of language has accumulated abundant culture, the writing of which reflects the most profound connotation of culture. Thus, as a part of language, inevitably, advertisement language can be influenced by culture. This thesis researches into the cultural differences between China and western countries reflected in advertising language, in order to make communication between China and western counties much easier. [Key Words] Advertisement; Cultural Differences; Values; National Trait I. Introduction In the age of information, advertising has become an important source of information for modern life. With the globalization of the economy, advertising is becoming a worldwide commercial activity nowadays. As different kinds of culture conflicted with each other, any commercial advertising can not only operate in the information conveying commodities, but also have a mission of cultural dissemination. Different cultural backgrounds, different values breed different advertising creativity. The study is attempted to explore the cultural differences between China and western countries through various examples, with the purpose of getting better understanding of the developing trend of advertising both at home and abroad. Language is the mirror and reflection of culture. As a special kind of expression of language, advertisement, with no doubt, cant be separated from language. Therefore, it was born with a deep print of culture inevitably. As for the cultural differences, a number of scholars have tried to explain it in different aspects. In the past on the study of cultural differences in advertising, people tended to pick the perspective of linguistics, focusing on the vocabulary, syntax and rhetoric identity, but it is not limited to language but rather a cultural phenomenon. Many academics are trying to explore cultural differences in advertisement between China and western countries. The Dutch scholar G Hofstede who took three dimensions to analyze East-West cultural differences: individualism and collectivism self-reference and ethnocentricity, color signs and symbols, were more successful. Many Chinese scholars also did some research from a variety of angles in this area, such as Niu Xiaojuan, Xu Dezhen and so on. On the basis of the formers, the author collected a large number of materials, trying to discuss cultural differences in advertisement between China and western countries. Advertisement is part of culture. Culture includes philosophy, thinking, behavior, cultural psychology, ethics, customs, traditions and religious beliefs of history, and so on. The author have read a lot of books and collected a large number of materials concerning this study. Herein the author only chooses some aspects of culture to analyze and explore the differences between China and western countries. II. Definitions of Culture Advertisement 2.1 Culture Culture, a hot issue at home and abroad, is a very complicated, multidimensional, and nonrepresentational subject. According to the definition from The Cambridge Encyclopedia of Language (Crystal, 1997: 784), culture is the integrated pattern of human knowledge, belief and behavior. Culture defined consists of language, ideas, customs, beliefs, institutions, tools, techniques, taboos, and works of art, rituals, ceremonies, and other related components. And Hurford (1987: 315) defines culture as the most general concept to describe the behavior of human being and history. It refers to many items at different levels of generality: ideas, values, emotions, actions, tendencies and accumulations. In fact, although there are hundreds of definitions of culture, anthropologists agree that the learned ways of behaving and adapting are included in the culture, as contrasted to carry on behavioral patterns of instincts. Social scientists divide culture into several groups like family, politics, economics, education and religion. Culture and language are connecting to each other. Culture can not be discussed without language used in it. According to Kirkpatrick (1995: 271-295), culture refers to The life way and its manifestations that are specifically to a community that uses a particular language as its means of expression. Culture is an abstraction concept; it includes almost everything, no matter material or spiritual. Language is the expression of culture. Different languages have its different cultural meanings. It is limited to accept diversity culture, especially the spiritual scope. But Language is the most important foundation of the transfer of culture. One aspect is, as the basic part of culture, language carries culture, reflects culture, and develops culture. Another aspect is language is influenced by culture deeply in many aspects of our life. 2.2 Advertisement There are many definitions for advertisement; American Marketing Association defines advertising as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by dandified sponsor through various media. With the development of technology and globalization, advertisement is run through into every aspect in various styles and becoming a rigueur part of our daily life. The advertisement is a commercial activity in the market economy for the image of enterprises and the brand of a product. The customers, as the audience of the advertisement, are edified by different cultural environment in their thoughts and consciousness. Advertising language, including advertising words and pictures, is a peculiar form of language, and the particularity determined its close bond with culture. Therefore the advertisement composers are inclined to design the ads on the basis of good understanding of the cultural characteristics and rack their brains to make the ads catering to the customers cultural psychology through language skills and fancy pictures. On the contrary, without fail, we could realize the cultural differences through varied advertisements. III. Cultural Differences in Advertisements between China and Western Counties Today, with the development of the technology and the spread of the mass media, advertising has a widely influence to our daily life. However, whatever promoting strategies advertising companies use, the language is the main carrier of the message. As Vestergaard Schroder (1985: 246) point out, advertising takes many forms, but in most of them language is of crucial importance. Advertising language is presented in a style that has immediate impact with the intent of rapid persuasion. In the world market, the translation of advertising language is essential for the effective transmission of advertising and thus the sale of products. However, before the translation is undertaken, having a good knowledge of both the similar and different characteristics of advertising language used in the West and in China is a must. In this section the author would like to talk about it in the following aspects. 3.1 Values Cultural values is a criterion that people judge the good and the bad, the beautiful and the ugly, the worthy and the unworthy, the clean and the dirty, the correct and the wrong, the kind and the cruel, the just and the unjust, the decent and the indecent and so on. Psychologist Henry Murray defined that value is the psychological reflection of basic demands, which should be changed by the real world. That is to say values are a kind of thought eager for something. In this section the author like to talk about it in the following aspects. 3.1.1 Individual vs. Collectivity Generally speaking, western culture encourages individual orientation that is more concerned about their own interests, as well as individual successes and achievements, and is self-centered, with emphasis on personal dignity, and encourages and praises those who have wealth to the challenges and difficulties of people. By comparison, the eastern nations show more hierarchical groups orientation and the orientation of the overall interests of nation and prominent family, with particular emphasis on finding family interests and family ethics and coordinating relations. Thus, the traditional Chinese culture recognizes the value of the individual, to a certain extent, from individuals and groups (family, religious and national) such cultural difference is a clear manifestation in advertising home and abroad. China is a large traditional agricultural social pattern, so it focuses on the Chinese cultural system collectivism, authoritative character. Chinese people have strong patriotic feelings, emphasizing national self-esteem, self-belief. The following examples are inclined to illustrate this view. Zhonghua toothpaste: à ¥Ã‚ Ã‚ Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ©Ã‚ £Ã… ½Ãƒ ©Ã¢â‚¬ ºÃ‚ ¨Ãƒ ¥Ã… ½Ã¢â‚¬  Ãƒ §Ã‚ ¨Ã¢â‚¬ ¹Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã‚ Ã… ½Ãƒ ¦Ã‚ °Ã‚ ¸Ãƒ ¨Ã‚ ¿Ã…“à ¥Ã…“ ¨Ãƒ ¦Ã‹â€ Ã¢â‚¬ËœÃƒ ¥Ã‚ ¿Ã†â€™Ãƒ ¤Ã‚ ¸Ã‚ ­ (Hu Zhongli, Zhu LijuanWang Yafei, 2007). 10 years of ups and downs, China forever in our hearts The ads not only show this brand enjoys years of popularity but also expresses that Chinese people love their motherland through the homophonic pun. The following examples are no exception to this rule. à §Ã‚ ¾Ã… ½Ãƒ ¨Ã‚ Ã‚ ±Ãƒ ¥Ã¢â‚¬  Ã‚ °Ãƒ §Ã‚ ®Ã‚ ± MeiLing refrigerator à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã¢â‚¬ Ã… ¸Ãƒ ¦Ã‚ ´Ã‚ »Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ ¾Ã… ½Ãƒ ¨Ã‚ Ã‚ ± Chinese life, Chinese MeiLing à ©Ã¢â‚¬ ¢Ã‚ ¿Ãƒ ¨Ã¢â€ž ¢Ã‚ ¹Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬  Ãƒ ¥Ã¢â‚¬ ºÃ‚ ¢ ChangHong Group Cooperation à ©Ã¢â‚¬ ¢Ã‚ ¿Ãƒ ¨Ã¢â€ž ¢Ã‚ ¹Ãƒ ¤Ã‚ »Ã‚ ¥Ãƒ ¤Ã‚ ºÃ‚ §Ãƒ ¤Ã‚ ¸Ã… ¡Ãƒ ¦Ã…  Ã‚ ¥Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ £Ã¢â€š ¬Ã‚ Ãƒ ¦Ã‚ °Ã¢â‚¬ËœÃƒ ¦- Ãƒ ¦Ã‹Å"Å’Ã §Ã¢â‚¬ ºÃ¢â‚¬ ºÃƒ ¤Ã‚ ¸Ã‚ ºÃƒ ¥Ã‚ ·Ã‚ ±Ãƒ ¤Ã‚ »Ã‚ » ChangHong shoulder the mission of dedicating itself to the service of its motherland and nation prosperity. This not only reflects the growth of Chinas national industry is the reality, but also expresses peoples national pride and inspires love of national goods, contributing to the revitalization of the national industries. In the United Statesà ¯Ã‚ ¼Ã…’as a dominant social individualism, personal unique personality means the pursuit of his own words, behavior, thought and distinctiveness. Advertisement of American Opel car directly advertised product unique, highlighting their seeking personality traits. All cars are the same these days. Weve all heard this said. But not by anybody who knows about Opel. Coincidentally, an advertisement of Porsche sports car with a brilliant attractive picture of a red sports car running rapidly on the Highway, creates Lonely wolf image as luxury sport cars driving through a forest. There is no doubt that such advertising can meet management objectives, such as young consumers desire for self-expression, the pursuit of brilliant psychological cause. From the above examples, it is not difficult to see that self-expression, independent spirit and values of individuals struggling to be fully reflected in the advertising. 3.1.2 Love vs. Respect To some extent, love and respect are synonymy for they have much in common. By the respect love from, and love distillated to respect is a process of quantitative and qualitative change, but they cannot be the same. Respect is always from the lower to the upper while love is equal regardless of level and class. With traditional cultural influence of each own, Chinese advertisement is respect-oriented while western countries love-oriented. This is because in China, filial piety is a virtue. Chinese people deeply feel the responsibility of the family. Not only morally, but also legally, children have the obligation and responsibility of maintenance for the elderly. Filial piety is a faithful, honest basis. One Expression of filial piety is distinguishing elderly. Such values have been strengthened in advertising. Lets take a look at two medicine ads in China and abroad. Health Protection Yangshen in television advertising: On the Screen, the son acted by movie star Huang Rihua is worried about his fathers health, so he buys him today Yangshen which will probably benefit his physical condition. But probably as a result of little communication between the father and son, its a little difficult for the son to find the way to present Yangshen to his father. When the son is practicing father, I love you in his room, the father breaks in and looks at the son with surprise and misunderstanding. At this time, the son hands Yangshen over to his father and speaks out father, I love you, then we could see the tear in the fathers eyes. Adalat Oros advertisement of preventing cardiovascular medicine: a picture of a healthy elderly full of energy and spirit and together with his newly young married wife wearing her wedding dress in front of the church, his self-confidence and charming smile on his face. Advertising language is: He should live longer than he expected. Two commercials are both good advertising, but also illustrate different cultural foundation in Chinese and Western world. One is respect oriented, and the other love oriented. YangShen advertising today shows that in the Chinese family, child shows respect to his father at first, then the love. Commercials take full advantage of the Chinese culture; achieving an effect that Yangshen is not only just for health supply but a token to express love. Likewise, Adalat Oros is a kind of medicine. It takes the performance by using humor that two people with age gap get married, the advertisements feature mock language, relaxed and candidly conveying brand concept: Love for your health is treasure and cherish life! The high confidence from high-hold head of the young lady and the crafty smile of the old fellow clearly manifested the contest between love and life (Wang Chunmei, Wan YinongZhang Lei, 2006). 3.1.3 Authority vs. Freedom China has experienced a long history in the feudal society, as its mainstream culture, Confucianism has been widely influencing the lives of Chinese people, who have also formed a less thinking mode advocating moderation and upholding the authority. This is reflected in the life of the people, who will always take professional judgment and authority sector report as golden rule without any suspicion. Thus, Chinas advertising is always full of experts and recommends certification of authority sector. By comparison, the Western advertisers are more inclined to create an image for the brand, giving expression to the peoples desire for individuality and freedom. We could see the differences in the following advertisement. à ©Ã‚ «Ã‹Å" à ©Ã…“ ² à ¦Ã‚ ´Ã‚ : à ©Ã‚ «Ã‹Å"à ©Ã…“ ²Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ©Ã¢â€š ¬Ã¢â‚¬ °Ãƒ ©Ã‚ «Ã‹Å"à ¦Ã‚ ¡Ã‚ £Ãƒ ¤Ã‚ ¼Ã‹Å"à ¨Ã‚ ´Ã‚ ¨Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¦Ã‚ Ã‚ Ãƒ ¦-â„ ¢Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ ®Ã…’à ¥Ã¢â‚¬ ¦Ã‚ ¨Ãƒ §Ã‚ ¬Ã‚ ¦Ãƒ ¥Ã‚ Ã‹â€ Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ ®Ã‚ ¶Ãƒ ¦Ã‚  Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¡Ã¢â‚¬  Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¤Ã‚ ¼Ã‹Å"à ¤Ã‚ ºÃ… ½Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ©Ã¢â€ž ¢Ã¢â‚¬ ¦Ãƒ ¦Ã‚  Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¡Ã¢â‚¬  Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ Ãƒ §Ã‚ £Ã‚ ¨Ãƒ ¦Ã‚ Ã… ¸Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¿Ã‚ Ãƒ ¦Ã…’ Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¨Ã‚ ¡Ã‚ ¨Ãƒ ©Ã‚ Ã‚ ¢Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ¥Ã¢â‚¬ ¡Ã¢â€š ¬Ãƒ ¥Ã¢â‚¬ ¦Ã¢â‚¬ °Ãƒ ¦Ã‚ »Ã¢â‚¬ËœÃƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ©Ã‚ «Ã‹Å"à ©Ã…“ ²Ãƒ ¦Ã‚ ´Ã‚ Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¨Ã¢â‚¬  Ã‚ Ãƒ ¥Ã…“ ¨Ãƒ ¤Ã‚ ¸-à §Ã¢â‚¬ ¢Ã…’à ¤Ã‚ ¸Ã…  Ãƒ ¥Ã‚ -à ¥Ã‹â€ Ã‚ °Ãƒ ¨Ã‚ ¶Ã¢â‚¬ ¦Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡40à ¤Ã‚ ¸Ã‚ ªÃƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¥Ã…’ »Ãƒ ¥Ã‚ ­Ã‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ ¦Ã¢â‚¬ °Ã‚ ¿Ãƒ ¨Ã‚ ®Ã‚ ¤Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ Ã‚ £Ãƒ ¨Ã¢â‚¬ ¦Ã¢â‚¬ Ãƒ ¦Ã…  Ã‚ ¤Ãƒ §Ã‚ Ã¢â‚¬  Ãƒ ¤Ã‚ ¸Ã¢â‚¬Å"à ¥Ã‚ ®Ã‚ ¶Ãƒ ©Ã¢â€š ¬Ã¢â‚¬ °Ãƒ §Ã¢â‚¬ Ã‚ ¨Ãƒ ¥Ã¢â‚¬Å" Ãƒ §Ã¢â‚¬ °Ã…’à ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ Ã‚ £Ãƒ ¨Ã¢â‚¬ ¦Ã¢â‚¬ Ãƒ ¥Ã…’ »Ãƒ ¥Ã‚ ­Ã‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡(CSA )à ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã‚ Ã… ½Ãƒ ©Ã‚ ¢Ã¢â‚¬Å¾Ãƒ ©Ã‹Å" ²Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¥Ã…’ »Ãƒ ¤Ã‚ ¼Ã… ¡(CPMA)à ¦Ã… ½Ã‚ ¨Ãƒ ¨Ã‚ Ã‚ Ãƒ ¥Ã¢â‚¬Å" Ãƒ §Ã¢â‚¬ °Ã…’à £Ã¢â€š ¬Ã¢â‚¬Å¡ The company selected high quality tooth-cleaning materials, fully in line with national standards. This toothpaste does not wear the teeth, but makes it clean and glossy. It has been recognized by more than 40 Dental Associations in the world and more Chinese experts choose this brand. CSA and CPMA recommend the brand. Safeguard, a brand of fancy soap, also takes the print of Chinese Medical Association as an attractive point. In the western advertisement, seldom do we find the reorganization of authority. As for the westerners, freedom and individualism is much more important. Nike Just do it Marlboro Come to where the flavor is Come to Marlboro Country (Han Ping, 2005). Marlboro is a name of cigarette. Here Marlboro Country refers to the people who smoke this kind of cigarette which makes people forget their manual processes, thus there is a yearning for freedom to return to the nature. Flavor has two meanings here. One is the unique taste; the other is the special dress and grace of the smoker. Marlboro man represents the most successful, most influential brand image in the century. He is dressed in jeans, riding a tall courser, with a cigarette in his mouth and blue sky as background. All this is a symbol of pizzazz, and freedom, which many young men pursue. Commercial advertisers take this image serving as a foil to the passionate, adventurous, exciting and free life which people are yearning and pursuing. Because this advertisement fully satisfies the westerners expectation for freedom, Marlboro receives an agreeable and delectable return. 3.1.4 Contribution vs. Enjoyment China is a large agricultural social pattern; the Chinese put much stress on collectivism, authoritative character, submitting to nature. The advertisement reflected the characteristics of Chinese culture. à ¥Ã‚ Ã… ½Ãƒ ¥Ã…  Ã¢â‚¬ ºÃƒ §Ã‚ Ã‚ ­Ãƒ ¨Ã… ¡Ã…  Ãƒ ¥Ã¢â€ž ¢Ã‚ ¨,à ©Ã‚ »Ã‹Å"à ©Ã‚ »Ã‹Å"à ¦-  Ãƒ ¨Ã… ¡Ã…  Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¥Ã¢â‚¬ °Ãƒ §Ã…’ ® (Hua Li mosquito killer) Hua Li mosquito killer makes the world no mosquitoes. This arouses resonance in the minds of consumers. As for the westerners, they have a tendency of enjoyment. There is a popular saying in the USA: Work hard, and enjoy yourself. An important concept of Americans working is separating work hours and leisure time. In their view, the work is no doubt important, but entertainment and relaxation is the best way to improve efficiency. The following ads are the best certification. Enjoy absolute Vodka, enjoy life, it deserves you. (Vodka) Just for the taste of it. (Coca Cola) Be youngà ¯Ã‚ ¼Ã…’have fun, drink PEPSI. Take time to indulgeà ¯Ã‚ ¼Ã… ½Ãƒ ¯Ã‚ ¼Ã‹â€ NES Ice creamà ¯Ã‚ ¼Ã¢â‚¬ °These advertisements demonstrate the consumers concept: enjoy life, seek for abundant consumption, and possession of pleasing products. 3.2 National Trait Every country has its own nation trait, according to these nation traits; we mean the qualities, characteristics, tendencies, values, moral principles and beliefs. All of them are a part of culture. Here, the author from three aspects respective to illustrate and exhibit the cultural differences. 3.2.1 Traditional vs. Newfangled Chinese people love jubilant scenes, love to listen to auspicious words. A lot of the advertising language starting from the basic mass psychology fully reflects radiant spare atmosphere. For example: à ¨Ã¢â‚¬Å¾Ã¢â‚¬ËœÃƒ §Ã¢â€ž ¢Ã‚ ½Ãƒ ©Ã¢â‚¬ ¡Ã¢â‚¬ËœÃƒ ¯Ã‚ ¼Ã… ¡Ãƒ ¤Ã‚ »Ã…  Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡Ãƒ ¨Ã…  Ã¢â‚¬Å¡Ãƒ ¤Ã‚ ¸Ã‚ Ãƒ ¦Ã¢â‚¬ Ã‚ ¶Ãƒ §Ã‚ ¤Ã‚ ¼, à ¦Ã¢â‚¬ Ã‚ ¶Ãƒ §Ã‚ ¤Ã‚ ¼Ãƒ ¥Ã‚ Ã‚ ªÃƒ ¦Ã¢â‚¬ Ã‚ ¶Ãƒ ¨Ã¢â‚¬Å¾Ã¢â‚¬ËœÃƒ §Ã¢â€ž ¢Ã‚ ½Ãƒ ©Ã¢â‚¬ ¡Ã¢â‚¬ËœÃƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ We wont accept presents this festival except Naobaijin (A kind of health protection food) On the screen, the family, including old and young, with cheerful expression, shows the harmony and happiness. à §Ã‚ ¦Ã‚ Ãƒ ¦Ã‚ °Ã¢â‚¬ Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ã… ¡, à ¦Ã‚ »Ã‚ ¡Ãƒ ¦Ã¢â‚¬Å¾Ã‚ Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ã… ¡(Instant Noodle Advertisement) (Much happiness, much satisfaction) à ¥Ã‚ ­Ã¢â‚¬ Ãƒ ¥Ã‚ ºÃ…“à ¥Ã‚ ®Ã‚ ¶Ãƒ ©Ã¢â‚¬ ¦Ã¢â‚¬â„¢Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ Ã‚ «Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ ¦Ã†â€™Ã‚ ³Ãƒ ¥Ã‚ ®Ã‚ ¶(Wine Advertisement) (Kongfu family wine reminds people of home) All in all, most advertisements of wine and food have an obvious Chinese characteristic, and also embody the traditional character of à §Ã‚ ¦Ã‚ Ãƒ §Ã‚ ¦Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¯Ã‚ ¿Ãƒ ¥-Å“Ã ¨Ã‚ ´Ã‚ ¢(auspicious words in China). Western culture encourages people to develop innovation, self-advocacy, and liberalism, emphasizing individuality, personal values, particularly advocating individual, equality, competition and frank vocal, active participation and self-affirmation of the export-oriented character. Reflected in the words in the language of advertising, it shows a personalized curriculum and creates something unconventional. The following is an ad for Motorola. Baked, Drenched, Tested to the extreme. A Motorola cellular phone stands tough in the face of torture. Just ask Danielle Bel1, whose phone came back from the ashes of a threealarm fire. Motorola, the best- sellingà ¯Ã‚ ¼Ã…’most preferred cellular phones in the world. This is a unique advertising idea; a picture of the Motorola mobile phone of deformation, there must be nothing but a big disaster. Clearly it will leave a lasting impression. Another ad for tyre: Even its footprint tells you its different (Han Ping, 2005). You will find everything unique and fresh in advertising language. 3.2.2 Implicative vs. Outright Different cultural backgrounds decide different expressions. Chinese people express affection, friendship and love with implicit personality in the advertising language. à ©Ã¢â‚¬ ºÃ¢â‚¬ ¢Ãƒ §Ã¢â‚¬ °Ã…’à ¦Ã‚ ´-à ¨Ã‚ ¡Ã‚ £Ãƒ §Ã‚ ²Ã¢â‚¬ °Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ ¥Ã¢â‚¬ËœÃ…  : A Little girl used Diaopai washing powder to wash clothes while her mother went out to find job. And she left a note: Mum, I can help you with housework. This love for Mum touched all the people who watched it. à ¥- Ãƒ ¦Ã‚ ±Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¦Ã†â€™Ãƒ ¨Ã¢â‚¬Å¡Ã‚ ¾Ãƒ ¥Ã‚ ®Ã‚ Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ »-à ¥Ã‚ ¥Ã‚ ½Ãƒ ¦Ã‹â€ Ã¢â‚¬ËœÃƒ ¤Ã‚ ¹Ã… ¸Ãƒ ¥Ã‚ ¥Ã‚ ½Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ (Health Products Advertisement) (Xu Dezhen, 2003). The advertisement expressed the implicative and self-evident affection between wife and husband. But in western countries the expression of affection is very explicit. For instanceà ¯Ã‚ ¼Ã… ¡Take the phone to pass your loveà ¯Ã‚ ¼Ã‚ The originality is that the daughter from thousands of miles away called her parents, who were having their dinner, and said: I love you. There is another advertisement on TOYOTA: I love what you do for me (Xu Dezhen, 2003). The open-and-shut character fully revealed its candor. 3.2.3 Conservative vs. Extroverted Chinese and western culture has differences in orientation and understanding on sex. Our advertising regulations specifically prohibit a picture of temptation and seduction or sexual content. Even if it is necessary to involve related content, it will become implicit and hidden. Owing to the relatively conservative nature of the concept, many perfume and cosmetics advertisements stress implicitness. For instance: à ¤Ã‚ »Ã…  Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¤Ã‚ ºÃ…’à ¥Ã‚ Ã‚ Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã‹Å"Ã… ½Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¥Ã‚ Ã‚ Ãƒ ¥Ã¢â‚¬ ¦Ã‚ « This year you are 20, next year 18. (Baili Soap) (Xu Dezhen, 2003). à §Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¤Ã‚ ½Ã‚ Ãƒ ©Ã‚ Ã¢â‚¬â„¢Ãƒ ¦Ã‹Å" ¥Ãƒ ¯Ã‚ ¼Ã…’à §Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¤Ã‚ ½Ã‚ Ãƒ §Ã‚ ¾Ã… ½ Keep young, keep charming. (Cosmetics advertisement) à ¥Ã‚ °Ã‚ Ãƒ §-ËÅ"à §-ËÅ"à ¤Ã‚ ¸Ã‚ Ãƒ ¨Ã‚ §Ã‚ Ãƒ ¤Ã‚ ºÃ¢â‚¬  ! Pox disappears. (Cosmetics advertisement) But in the western countriesà ¯Ã‚ ¼Ã…’advertisement concerning sex can be found everywhere, and the exposed beautiful women is common. An ad for Charlie perfume: The generous, sexy-young fragrance. By Revlon (Wu Keming, 1999: 178). Close-up toothpaste: Your perfume turns him on. Will your breath turn him off? Such an advertisement is not allowed in China, but it seems that the Western advertisement composers take delight in it. 3.3 Thinking Mode Thinking is an important part, highest rally, main designer and commitment of human culture. In other words, thinking is the underlying essence of human cultural phenomenon. Thinking can be divided into two basic types: intuitive thinking and logical thinking. Chinese advertisements focus on intuitive thinking while the westerners stress logical thinking. The advertisement witnessed the different thinking modes in China and West. Take telecom advertisement as an illustration. In order to express the concept of Telecom communicates, heart communicates, Chinese telecom spares no efforts in five different dribs and drabs in daily life: Communication is solicitude (father and son); Communication is love (mine worker date); Communication is share (quarrel between couple); Communication is understood (father and son); Communication is respect (teacher and student). Directly, it tells the customers that telecom can shorten distance between people and make communication convenient without space limitation but intendment and true feelings (Xu Dezhen, 2003). China telecom spends so much time, only in hope of passing the concept clearly and directly. Its not difficult for us to realize the thinking way of the originality is intuitive thinking. It not only tallies with the Chinese traditional thinking way but suits the cultural habit of the audiences. And the same is telecommunications advertising. The United States ingeniously introduced only one life detail: Yawnin g. A man walking on the street has a causal yawn, a woman not far follows him another yawn, and then one elderly is also infected with a yawn. And what even more interesting is the pet doggie accompanying them with yawning. At the sight of this picture, at first, I didnt realize what it wants to appeal for at the very moment. Just then the words hit the mark with a single comment: Communicating is very simple. This is a perfect advertising; I cant but admire the western logical ideation. Yawning is only a normal phenomenon, but the western advertisers tell the customers that communication is as easy as yawning. You can communicate with any one at any time if you are willing to. 3.4 Attitudes towards Animals, Numbers, and Plants People living in different cultures backgrounds may have their own different attitudes and thoughts towards animals, numbers, and plants. One culture may not mean the same in another. That is why the same words have different meaning in different countries. The differences caused by such words in advertising may be illustrated with the following examples. We all know that Chinese people often regard bats as a good luck because the Chinese character à ¨Ã‚ Ã‚   sounds the same as à §Ã‚ ¦Ã‚  (meaning good fortune or blessing). Some Chinese legends say that when a bat lives 100 years, it turns white in color and hangs upside down from a tree, and eating that bat could bring person longevity. A red bat foretells even better luck for à §Ã‚ ºÃ‚ ¢Ãƒ ¨Ã‚ Ã‚   sounds exactly the same as à ¦Ã‚ ´Ã‚ ªÃƒ §Ã‚ ¦Ã‚  (being supremely fortunate) (Hu Wenzhong, 2005). But in western cultures the translator must adapts their linguistic habit to the different attitude towards the animal, they do not think Bat is a good name, because bat is regarded as an extremely evil omen in much European folklore. So may be translations like Fortunes better. Sometimes numbers can lead to a variety of associations. Common speaking, every culture has some numbers. It is believed to be either fortunate or sometimes sinister, However, that may sometimes different. Then we take the translation of 7-up for example, which is a brand of soft drink. Many English speaking countries deem that the number 7 is a very luck number for the peopleà ¯Ã‚ ¼Ã…’while Chinese people dont think so. The meaning is different in Chinese eyes. According to the cultural difference, the translator is trying to make the same effect among the Chinese buyer. So they work out the name à ¤Ã‚ ¸Ã†â€™Ãƒ ¥-Å“. The name of it is very acceptable for the people because its first part à ¤Ã‚ ¸Ã†â€™ is faithful to the brand name without transmitting any unfavorable meaning, and its second part à ¥-Å“transmit the meaning of happy and good luck, and so offset the loss of connotation in the number 7. Finally, plant words also have different meanings in different cultures. For example, the brand named à ¦Ã‚ °Ã‚ ´Ãƒ ¤Ã‚ »Ã¢â€ž ¢, Chinese people think it means clean and honest. But to English people, the word narcissus means a self-loving person. So if these washing machines use such a brand name, cultural adaptation is necessary to western consumers. So the word Daffodil might be more suitable. In brief, using these types of words as brand names in a global market often means taking a risk. As we have said, the producers should be more careful when creating such brand names in advertising (Zhou Ruxin, 2004). Cultural conflict and difference is almost everywhere, even the exiguous part shouldnt be neglected. So it is a wise decision to take the above cultural element into consideration while bringing the products into world market. 3.5 Geographical Location Differences In cultures, the location may be regard as an important element. In languages, different locations have different languages cultures, and it can interpret differently in different cultures. For example, snow has become an indispensable part of Eskimos life. So they have a quite large vocabulary of different kinds of snow in their language. While people living in India can hardly imagine what is snow, what snow looks like. So there is no word for snow. There is another example: China has once produced a series of agricultural machines called à ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ because of the geographical location of China. Chinese people think that à ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ is a symbol of warmth which means good omen. In China, it means advantageous conditions as the Chinese à ¤Ã‚ ¸Ã¢â‚¬ ¡Ãƒ ¤Ã‚ ºÃ¢â‚¬ ¹Ãƒ ¤Ã‚ ¿Ã‚ ±Ãƒ ¥Ã‚ ¤Ã¢â‚¬ ¡Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ Ã‚ ªÃƒ ¦Ã‚ ¬Ã‚  Ãƒ ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ (Zhou Ruxin, 2004). But in western countries, east wind has totally different meaning. For them, their west wind is the same as our east wind. Therefore, though the brand name was put into East Wind, many people hold that the more proper name might be West Wind. IV. Conclusion Culture is the product of historical development of human beings. Advertising is the product of social and economic highly development. In modern society, advertising plays an increasingly heavy role. In a sense, the advertising impacts on our lives all aspects. It not only transmits product information to us, more transmit a kind of cultural awareness. As for the cultural differences, a number of scholars have tried to explain it in different aspects. In the past on the study of cultural differences in advertising, people tended to pick the perspective of linguistics, focusing on the vocabulary, syntax and rhetoric identity, but it is not limited to language but rather a cultural phenomenon. Advertisement , as a community cultural patterns, since its naissanceà ¯Ã‚ ¼Ã…’embodies cultural uniqueness and nationality. On the basis of the formers, the author collected a large number of materials, trying to discuss cultural differences in advertisement between China and western countries. But cultural background of one nation, after all, has obstacle. In the contemporary world, with the development of globalization, no matter Chinese or Western advertising, cultural dialogue and cross-cultural communication is absolutely necessary to survive and make further development. Thus the advertisement both in China and west can win amalgamation. Boldly speaking, our purpose is to make the current advertisement to achieve a bourn of seeking common points while reserving difference, seeking uniqueness while together. This study attempts to provide some information for the advertisers through comparison between Chinese and Western advertisements in the process of international and int ercultural communication.

Tuesday, November 12, 2019

Global Awareness Essay Essay

The location of the university is set forth in such a widely diverse cultured location and in many ways puts its students in the global platform. In the modern world, where technology has been bridging the world tremendously, and where the concept of globalization and global citizenship is taking toll, it is highly important that everyone recognize differences among different cultures, religions, and races. This brings about ones awareness to the global scale. I intend to take part of this motive and be a catalyst of social understanding by fully understanding the relationship of different state actors within the world; ones that comprises the variances in culture. It is true that globalization has vast effects to the world. This has brought us economic growth, further knowledge, and even technological advancement. However, the cultural differences that come along with this concept have also damaged us tremendously. The most tragic that globalization has caused us are the terrorists attacks and the world wars where nation states opted to resolve their differences in view points through threats and violence. Global awareness can effectively be manifested through a deeper understanding of how different nation states deal with each other. These topics are under the course of International Relations. This course aims to fully comprehend the behaviour of different nation states as well as different global actors such as international organizations, its function on issues such as terrorism, human rights, war, and issues such as poverty, genocide, and environment. Also, it would be very helpful to learn about the culture of Asia. It has been noted that the continent, although is suffering from poverty in several regions, has a wide variety of cultures and understanding the diversity of the continent would give us a deeper

Sunday, November 10, 2019

Health Insurance Portability and Accountability Act of 1996 Essay

Today we will be discussing the Health Insurance Portability and Accountability Act of 1996 or HIPAA. As some or most of you may know HIPAA was enacted by the federal government in 1996 and by definition is a federal law that mandates insurance portability and sets up procedures for electronic data exchange (Austin & Wetle, 2012). This law’s purpose is to protect patients privacy, none of a Patient’s Health Information (PHI) is to be used or released without the patient’s consent. HIPAA is superior to state laws, so that no matter where the patient lives they are protected. The only time HIPAA is not superior to state law is if the state law has a higher standard, as in keeping an account of disclosures for eight years rather than the six required by HIPAA law we would follow the state law in this case. Key factors that all health care employees should know about HIPAA are as follows. Who is covered by HIPPA? Health care providers, clearinghouses, and health plans that are compelled to protect PHI for oral, paper, and electronic communications (Harman, 2005) are all covered by HIPAA. Another key factor about HIPAA is, knowing what information is protected and what is ok to be disclosed. PHI is not to be disclosed unless the patient gives their consent, anything with personal identifiers is off limits, demographic data, past, present and future health conditions, provisions of care and past, present, or future payment information (U. S. Department of Health & Human Services, n. d. ) are all protected. Information that can be disclosed is called de-identified health information, information without any identifying factors. The only required PHI disclosures are to the patient if they request it. If a facility fails to abide by the laws they will be fined. Any person who obtains or discloses identifiable PHI can face a criminal penalty of up to $50,000 and up to one year in prison (U. S. Department of Health & Human Services, n. d. ) the person will likely be terminated from their position as well. These regulations effect the management of employees, patients, resources, and ealth care because everyone needs to be trained in HIPAA practices and know the laws and regulations. Patients need to understand and sign consent forms and be made aware of what their rights are through the policy. One could say HIPPA makes for more paperwork; however it is crucial to protect our patient’s privacy and the relationship with our outside resources. Once completely understood by all of the staff, and patients everyone will understand how valuable HIPAA really is.

Friday, November 8, 2019

2017 2018 Full Review of Every ACT Test Date

2017 2018 Full Review of Every ACT Test Date SAT / ACT Prep Online Guides and Tips Choosing an ACT test date can be difficult because what works for one person won't necessarily work for someone else. Ultimately, whether a test date is good for you depends on how soon you want to start prepping,what your goal scores are, andwhether you have any obligations around that time. In this guide, we give you the pros and cons of all upcoming ACT test dates and explain which dates work well- as well as which ones don't work so well- for sophomores, juniors, and seniors. Feature image:Dafne Cholet/Flickr 2017 ACT Test Dates Autumn and early winter test dates are ideal for juniors taking the ACT for the first time, and for seniors taking the ACTone last time before college applications are due. However, sophomores should typically avoid these dates. September 9, 2017 Sophomores This ACT test date is far too early for sophomores. At this time, you won’t know many of the major concepts tested on the ACT. What's more, you probably won't have a concrete list of where you want to apply to college yet, so there’s no point in taking the ACT if you don't have a cleargoal scorebased on your schools. If you really want a head start on ACT prep, though, go ahead and start doing some light studying.You might want to buy a couple of prep books or work through somehigh-quality practice questions online. This lets you slowly familiarize yourself with the ACT without actually taking it. Juniors September is an ideal time for juniors to take their first ACT. Taking it early lets you get a feel for what's on the ACT and how it works, and gives you enough time to prepare for a retake in the spring or summer. Additionally, this date lets you prep entirely over the summer instead of during the school year, which is helpful if you think you'll have trouble squeezing in ACT prep when school is in session. Seniors This date is a good time for seniors to make a final attempt at the ACT, as it offers ample time for your scores to get to your schools, even if you’re applying early action or early decision. You'll also have the entire summer to prepare for the test. This is especially important for seniors since it means you won’t need to juggle ACT prep with college applications.As a result, you'll feel less overwhelmed and less anxious about everything you need to do. PSAT Test Date: October , 2017 It's important to keep this date in mind when choosing an ACT test date.Apractice test for the SAT (not the ACT), the PSATserves two primary purposes: To prepare sophomores and juniors for the SAT To recognize high-scoring juniors (top 1%) as National Merit Semifinalists Despite the fact the SAT and ACT are two different tests, they share many similarities in content and structure. Therefore, taking the PSAT could give you a clearer sense of what kind of content you’ll need to know to do well on the ACT. Don't be scared ... this next test date is right around Halloween! October 28, 2017 Sophomores This test date is still too early for sophomores.Most likely, you still won’t know where you’re applying to college and won't understand all of the concepts being tested.But if you’re really interested in getting an ACT test-taking experience, there are better options than taking the test this soon. One (free) option is to take a full-lengthACT practice test. Official tests are guaranteed to give you the most realistic practice possible. Another, and perhaps more level-appropriate, option is to take the PreACT. This test, which began in 2016and costs $12, is a practice ACT, similar to how the PSAT is a practice test for the SAT. Unlike the PSAT, though, the PreACT can be administered anytime from September to June; there is also no scholarship competition associated with it. Finally, you may want to consider taking the PSAT. As I mentioned earlier, this test is nearly identical to the SAT, so it’s not totally relevant to the ACT. But since the redesigned SAT and ACT are very similar now, taking the PSAT can offer you a broader sneak peek at how college admission tests work. Juniors If you missed the September date for your first ACT, this is another solid date for you to take it on.Like the September date, this date gives you plenty of time to prepare for a retake in spring or summer. If you’re taking the PSAT, however, opt for a different ACT test date. Studying for both tests at once will likely overwhelm and confuse you (especially since the PSAT is slightly different from the ACT), so go with one of the two instead of both. Seniors This is another solid choice for seniors. Most college application deadlines are around January 1, so an October test date offers plenty of time for your scores to get to schools.If you’re applying early action or early decision, this is the last date you can take the ACT and still get your scores to your schools in time. Because you’ll likely be busy preparing your college applications in October, I suggest aiming for the earlier September test date if possible. This way you won't have too many things to keep track of and can focus entirely on getting your applications together in October and November. December 9, 2017 Sophomores This test date, too, is a bit early for sophomores. That said, if you really want to know what the ACT is like, you’re welcome to flex your test-taking muscles and try it out. Just don’t put too much pressure on yourself to do extremely well on it. (Remember, you won't have learned everything that's on the ACT anyway!) What I recommend instead, though, is to continue working with practice questions and reviewing the various concepts tested on the ACT. Juniors This test date, though doable for juniors, can be a little trickier since it might overlap with finals. I would only opt for this test date if you missed the two dates in the fall and want to get your first ACT over with before springtime. Seniors For many schools, this is the last date you can take the ACT and still have your scores get to your schools in time.While it's too late for early action or early decision applicants, this test date should work fine for the majority of regular decision applicants. The biggest problem with this date is that it might overlap with finals, so make sure you’re balancing your prep time wisely. You don't want to overwork yourself by studying for too many tests at once! In addition, if you took the ACT in September but were unhappy with your scores, this date offers one last chance to try to raise them before your college application deadlines. If only we could actually jump to new years! 2018 ACT Test Dates Late winter, spring, and summer test dates are usually too late for seniors but should work well for juniors and high-achieving sophomores. February 10, 2018 This test date is not available in New York. Sophomores Again, this date is early for sophomores. If you’re really feeling ready to test the waters, though, go ahead and try the ACT.Just don’t put a lot of pressure on yourself to get a high score, especially on Math. If you're currently in Geometry, it's better to wait to take the ACT since you won't know the vast majority of concepts it tests. If you're in Algebra II, however, you'll know most concepts and could give it a shot if you really want to. (And if you're in Pre-Calculus or Trigonometry, you should definitely be fine!) Juniors If you took the ACT back in the fall and are getting ready to retake it, you could sign up for this date- but it’s probably better to hold off until spring. A spring test date ultimately gives you more time to study and hone your test-taking skills. Moreover, with an early February test date, you’ll most likely need to prep over winter break, which can be difficult to do if you're trying to juggle holidays and family time. Seniors This is the very last ACT date seniors can choose for regular decision deadlines. Unfortunately, not many schools accept February ACT scores (December is typically the last date you can take the test). If your school does accept February scores, however, this will be your final chance to get the scores you want and send them in. As with anything related to college applications, check your schools’ policies to see whether they accept February ACT scores before you signup for this date as a senior. April 14, 2018 Sophomores This date is the earliest I recommend sophomores take the ACT. At this point, you should be familiar with most concepts tested on the ACT, though there may still be some (particularly in math) you've yet to learn. By taking the ACT this early, you’ll get a sense of where you’re scoring and can then use the rest of spring, as well as the entire summer, to prepare for a retake in September or October your junior year. This puts you way ahead of the game! Juniors The April test date is a great time for juniors to take the ACT since it shouldn’t conflict with finals or most mid-terms. If you already took the ACT in the fall of your junior year, this is an ideal time to retake it and try to improve your score. On the other hand, if you haven’t taken the ACT at all yet, definitely take it by this date. This way you'll have the entire summer to prepare for a second attempt in the fall of your senior year. Seniors This date is too late for seniors.At this point, any scores you get on this ACT won't make it to your schools in time, so make sure you take the ACT in December (possibly February) or earlier. Would you rather go to the beach this summer or take the ACT? Before you say, "Go to the beach, duh!" just remember that you can't get a sunburn in a test center. Think about it. June 9, 2018 Sophomores This date is another date that could work well for sophomores looking to get a head start on the ACT.A June test date means you’ll get your scores by late June or early July and can then use the rest of your summer to prepare for a retake at the beginning of your junior year.At this rate, you might get all of your testing done before even starting your college applications- and that will definitely save you a headache later on! Unfortunately, the June date is likely to conflict with finals. So if you're already getting overwhelmed by those, it’s better to wait. Juniors Another solid option for juniors, the June test date allows you to get the ACT over with before summer vacation andwhen you're still in "learning mode" for school. As I mentioned before, though,this date might conflict with finals, so make sure you know your schedule ahead of time before registering for this date.Generally speaking, the April test date is a better option for juniors,as it is less likely to coincide with school tests and end-of-school-year events. July 14, 2018 This test date is not available in New York. Sophomores The July date is a solid time for sophomores (who are entering their junior year) to take the ACT and see where their strengths and weaknesses lie. The biggest benefit of this date is that you’ll have completed your sophomore year and therefore learned the bulk of what you’ll need to know for the ACT. Also, because this date is in the middle of summer, you won’t have to deal with homework or tests as you prep. Unfortunately, this also means you won’t get to have as carefree a summer as other people since you’ll be studying for the ACT- but, honestly, this might be worth it in the long run if you can avoid having to take the test your senior year! Scores from this test date come out around August, about a month before the September ACT. Since this doesn’t give you a lot of time to analyze your scores and prepare for a retake, it’s better to retake the ACT, at earliest, in October your junior year. Juniors This summer date offers a convenient opportunity to take the test when you have no school commitments or college applications to worry about. It's particularly convenient for juniors who want to avoid taking the ACT their senior year. Unfortunately, this means you’ll need to spend about half your summer studying for the exam. Still, it can be worth it if you feel you’ll get overwhelmed senior year due to college applications and awkward homecoming dances. It's time to push the big, fat "When" button- or, er, bubble? When Should You Take the ACT? Key Takeaways There are seven ACT test dates in the 2017-18 testing year. These are: September 9, 2017 October 28, 2017 December 9, 2017 February 10, 2018* April 14, 2018 June 9, 2018 July 14, 2018* *Not available in New York. ACT test dates are spread throughout year, from fall to summer, and offer multiple opportunities to take the ACT and get the score you want- especially if you’re a sophomore or junior. For sophomores, the best test dates are in April, June, and July. These dates ensure you’ve learned most of the exam's content and will have plenty of time to study and retake the test at the start of your junior year. Juniors have the most freedom and can take the ACT on any test date. Usually, we advise juniors to take their first ACT in the fall (September or October) and their second ACT in the spring (April or June). This gives you plenty of time between tests to focus on your weaknesses, study hard, and hopefully raise your score. Finally, seniors should stick to taking the ACT in September or October- possibly December. If you want to take the ACT one last time before your college applications are due, the two fall dates guarantee your scores will get to your schools in time, no matter whether you’re applying regular decision or early action/early decision.Though December is too late for early action, most regular decision applicants shouldn't have any trouble with the December test date. Ultimately, no matter when you decide to take the ACT, make sure you've got a solid study plan so that you'll know how much you need to prep and can carve out enough time for your studies! What’s Next? Want more help choosing an ACT test date?Check out our full guide to choosing to get tips on how to find the perfect test date for you. When should you register for the ACT?In our guide to ACT registration dates and deadlines, we give you all of the info you need, from deadlines to fees, to make the testing plans you want. Should you take the ACT more than once?There are many benefits of taking the ACT multiple times, the main one being that you can improve your score on a retake! Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Wednesday, November 6, 2019

Crusader essays

Crusader essays For all of us in this country it is easy to describe what American culture is based on, but the people that make up the nation behind these traditions, and symbol is so diverse, and confusing sometimes, that people around the world including those that live in this country have difficulty agreeing on many of the issues that plague this country. Nevertheless the make up of the state in itself is much like that of St. Augustines times, or can even be compared to the adventure seeking crusades of Peter the Hermit. You could argue that our American for Fathers, that included many of the brightest politicians, inventors, and philosophers of the Western World struggled against the odds to build a stronger more prosper nation. For many people who traveled to the New World leaving everything behind seemed to be the best thing to do in order to find a better life far away. For others it was difficult leaving every thing they had lived for behind to an unknown world. In a broad point of view you can compare most ancient societies and see that revolt because of oppression results in the same outcome. Like the infant stages of the United States development, new nations are born with new ideas that reflect, and pull away from the hard policies of other nations. Like many of the same ideas Augustine, and Constantine faced with the Roman Empire, the United States has also had to face the hardships of diverse religions. Those whom led the Roman Empire learned that controlling so much territory woul d lead to problems when it came down to religion. Christianity was broken down into many different ideas; it did not have the strength to define itself as a religion. In this country it has been difficult from birth on the religious state of its people. Knowing the diversity of the state those who were involved in bringing together the constitution realized that religious freedom was necessary in order to help the nation survive. ...

Sunday, November 3, 2019

Systems Analysis and Design Essay Example | Topics and Well Written Essays - 250 words - 3

Systems Analysis and Design - Essay Example Giving fee forms are taken as underlying objects in the hierarchy followed by level of education (primary/secondary). Students are ultimate next object who choose courses and then submit fee in order to confirm their registration (Mukherjee, Davulen and Ifer). Top down approach is always cost effective because it involves incremental ways; data is added in chunks and is manageable as compare to bottom up where we move from concrete to abstract level. Greater control is present over resources only necessary information is pre-programmed. Previously, the real estate was managed through Database where all the information related to apartments, terraced houses and duplex units were stored in tables. Database collapsing results into loss of all application programs and more time and cost was required (Govardhan and Munassar). Data was retrieved through complex queries. Now when shifting to object oriented paradigm a new horizon is achieved as it defines methods through characteristics; like names, properties and behavior. Traditional structure used procedures whereas, object oriented uses mythology based on object named as programming language objects. A well-defined control flow is maintained as the work is distributed in classes which can be reused and

Friday, November 1, 2019

Reflection on seminar Essay Example | Topics and Well Written Essays - 1000 words

Reflection on seminar - Essay Example , relaxed posture, as well as the management ability that is associated with power sharing, delegation of essential work, and involvement of employees (PREMA KUMAR, 2010). On the other hand, the aspect of immediacy was employed to a greater extent. It has to do with the sense of attention and interest. It leads to moderation of other people either as being persuasive or competent. For instance; the use of the other individual’s name tends to provide a sense of existing togetherness. This kind of feedback that is directed towards other people enhances the feeling of closeness, hence boosting morale and cooperation to a greater extent. This is mainly applied by managers who are fond of walking around the working place and interacting with employees while listening to their feedbacks and proposals. Interaction management on the other hand was witnessed in a number of ways. It is a situation whereby each and every individual have a feeling of interchange contributions. Based on this perspective, group leaders provided adequate non-verbal and verbal feedbacks (PUCHTA & SCHRATZ, 1993). It comprised of the sense of trust, interrogations, involvement, among others. Here, it was learnt that effective managers often take the responsibility and initiative for any occurrence rather than reacting to various circumstances in the course of their occurrences. In line with this, we also valued the element of expressiveness as an interactive management model. It provided non –verbal and verbal actions that show some sense of interest, engagement, and openness. Active listening is a good example of this concept. The other perspectives involved the ability of adapting to other people’s view-points. There is a display of empathy, attentiveness and interests. Based on all these, we had a better stand-off in our group towards ascertaining on the humanistic model. It generally set out basis on the aspects of Openness, empathy, supportiveness, positivity, as well as equality.