MARKETING Essay Example | Topics and Well Written Essays - 1000 words

MARKETING - leaven ExampleDiscussion Political in that location are heavy regulations that have to be followed in send to contribute the operations. These regulations could be in relation to pensions and the change equal opportunities to employees regarding the age of cabin crew and pilots. abidance to Political regulations would be needed in order to function. These regulations monitor the expansion of businesses operations and its impacts. Political factors in addition encompass the increased security due to the international security conditions. The terrorist attacks of the past have an impact every(prenominal)where the way Airlines functions. British airways would need to have much security in order to comply with the governmental safety measures and to ensure customer satisfaction. Economical there is a global economic crisis and most countries of the field are going by dint of recession in the economy. This economic crisis coffin nail lead to reduction in sales. Whe n expanding the business, this could be a consideration as during recession it is most feasible for companies to try and cut cost to keep up with the declining economy. Moreover, due to the condition of the economy, many people may be switching to cheaper modes of travel. When there is economic downfall, the currency rates are affected. Pound weaken especially against the euro, this decline in the swap rates makes UK air passages vulnerable. There is a rise in the oil prices due to the middle ease unrest, these hesitation in the price of oil and petrol affect the exchange rates and consequently the cost brutal of British Airways. Also, as fuel prices increase, the costs rise and this makes it hard to deliver competitive advantage. Moreover, there has been a considerable decline in the spending of average UK population. This makes the airlines vulnerable to competition. (Milmo, 2011) Social According to the national statistics, the UK has an ageing population, this is an advantag e for British Airways as the older generation seems to indulge more in leisure activities and has more time to travel. The unemployment rate is increasing in the UK which means that there is more workers supply than the demand. This increase in the rate of unemployment gives the company bargaining power over the employees. Technological with the passage of time and the advancement of entropy technology, the use of goods and services of internet for buying and selling has been on a constant rise. Online presence is necessary for every business especially airlines and travel agencies. Recent studies reveal that there would be an increase in the use of price comparison sites by the consumers which means that the bargaining power of the consumer would increase as they would be analyse the prices of the airlines and competition would also increase. The internet usage and purchases have increased online bookings and ticket reservations. The trend of purchasing airline tickets over the internet has become widespread. With these trends it is imperative for British Airways to expand its virtual presence and keep up tp date with the advancements in technology, whilst maintaining a physical presence for the consumers that do not use the internet. As bulk of the consumers are now moving to buying tickets over the internet, due to this change, market research could be conducted through email questionnaires and online reviews. With concise and straightforward questionnaires, a sample from the target market can be analyzed. Surveys can also be conducted thro